We specialise in building exquisite brand universes online, partnering with entrepreneurs who are sharing emotionally driven lifestyles, guided by a higher sense of purpose and living their philosophy.

We work with clients across a wide cross-section of industries, budgets, and aesthetics.

We offer a variety of custom and adaptable design services for both current and past clients across digital and print design, including but not limited to:

+ Custom blog design + dev
+ Wholesale
+ App Integrations
+ Custom features or sections
+ Flodesk sequences
+ Automation - shopify flow or Zapier
+ Social Media templates
+ Packaging design

little brand

brand identity

startups & solopreneurs

1 month

$4,000

As entrepreneurs ourselves, we understand the importance of launching with a cohesive visual identity without spending your entire budget on branding alone. A condensed, potent brand design experience that is centered on building a sensorial digital presence. This offering is particularly tailored to brands who will also be working on web design with me. We consider from the start how the branding will be translated on web, creating the right alchemy of visual elements needed to bring the brand to life online.

more info ↗

What it includes:

  • moodboard
  • custom logo / wordmark
  • color story
  • typography curation
  • brand guidelines

Requirements:

  • Finalized brand name
  • A clear brand vision and understanding of your market positioning
  • Availability for prompt feedback
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big brand

brand identity

all

1-3 months

starting at $6,000

Understanding that every brand is unique, we offer a bespoke brand identity service that is meticulously tailored to your specific needs and vision. This comprehensive, one to two-month journey is designed for businesses seeking a deeply personalized and strategic brand identity that resonates with their audience for the long haul.

more info ↗

What it might include:

  • art direction + moodboard
  • custom logo / wordmark
  • custom submark or monogram
  • color story
  • typography curation (includes font licenses)
  • brand patterns or textures
  • print collateral 
  • packaging
  • signage
  • social media templates
  • email marketing templates
  • brand guidelines

Requirements:

  • Finalized brand name
  • A clear brand vision and understanding of your market positioning
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creative typography for web

brand identity

all

2 weeks

$2,500

Brand identity is more than just a logo, particularly when it comes to web. We'll even offer the unpopular opinion that a logo is often the least important visual component of a stellar website. This offering was created in response to a clear need for clients who were coming to us with outdated, lackluster, or even incomplete/non-existent brand elements.

In two weeks, we will deep dive into the atmosphere of your brand and overhaul the typographic and color components of your branding through the lens of psychology (yes, type psychology is a thing).

more info ↗

What it includes:

  • Typography curation (3-4 fonts)
  • Font licenses for web
  • Color story (if needed)
  • Mini brand guidelines (specific to typography and color)
  • Two directions to choose from and up to 2 revisions

Requirements:

  • Logo (a simple type-based logo will work better than an outdated or overly-contrived one)
  • A clear brand vision and understanding of your market positioning
  • Availability for prompt feedback
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little shopify

e-comm

all

3-4 weeks

$5,500-$8,000

Fast and good are not mutually exclusive. We didn’t invent the ‘website intensive’ concept, we're pretty confident we've nailed it. Our advantage? Designing and developing on our custom, proprietary theme base. This allows us the flexibility, creativity, and customization options that are usually out of reach within tight timelines and budgets. Our shopify intensive is a crowd favorite for a reason. It's the ideal choice for clients just starting out on Shopify or transitioning from a DIY theme. Efficient and sustainable while still maintaining that ‘je ne sais quoi’ – that's our approach.

more info ↗

What it includes:

  • light e-comm strategy
  • sitemap
  • one license for our custom theme
  • custom design and development for up to 5 main pages (typically home, about, collection/shop, product, lookbook or journal)
  • backend setup for one product, which can be duplicated by you
  • web development
  • up to 2 rounds of revisions
  • email marketing integration
  • video tutorials on how to use + update your site
  • 30 day post-launch support

Requirements:

  • professional brand identity and brand guidelines (if you are not working with us on branding)
  • professional photography
  • finalized website copy
  • availability for prompt feedback
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big shopify

e-comm

all

2-6 months

starting at $12,000

This is our nose-to-tail, no-stone-left-unturned Shopify offering. In our custom Shopify service, we take your brand's vision and turn it into a stunning, high-performing online store. This service is designed for businesses looking for a truly tailored e-comm experience, with a timeline and investment that reflect the depth and detail of our work. Over the course of several months, we dive deep into your brand, your products, and your target audience to create a Shopify store that not only looks beautiful but also functions seamlessly to drive sales and customer engagement. Our custom approach means we go beyond the standard templates and features, developing unique functionalities and design elements that set your store apart.

more info ↗

What it might include:

  • e-comm strategy
  • sitemap
  • one license for our custom theme
  • design system for all main pages
  • custom animation + interaction
  • web development
  • up to 3 rounds of revisions
  • dynamic data setup (metafields + metaobjects)
  • app integration + customization
  • email marketing integration
  • video tutorials on how to use + update your site
  • 30 day post-launch support

Requirements:

  • professional brand identity and brand guidelines (if you are not working with us on branding)
  • product photography (both product + lifestyle shots)
  • product list and categories
  • finalized website copy
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shopify for creatives

e-comm

service-based entrepreneurs

1-3 months

starting at $10,000

E-commerce isn't just for physical products anymore. We've been living in the future by using Shopify as a platform for selling services, courses, memberships – you name it. And we make it all work seamlessly. If you're an established entrepreneur looking to scale your business on the world's most powerful sales platform (and look amazing while doing it), then this offering is for you. TL;DR, this is 'big shopify' for creative, service-based businesses.

more info ↗

What it might include:

  • e-comm strategy for services
  • sitemap
  • one license for our custom theme
  • design system for all main pages
  • web development
  • up to 3 rounds of revisions
  • custom sales pages
  • app integration
  • Automation (using Zapier or Shopify flow)
  • Specialized invoicing and payment installment setup
  • Productized services consulation
  • Subscriptions
  • Courses (hosted on shopify or on another platform)
  • Memberships
  • email marketing integration
  • Custom forms and client segmentation
  • video tutorials on how to use + update your site
  • 30 day post-launch support

Requirements:

  • professional brand identity and brand guidelines (if you are not working with us on branding)
  • finalized website copy
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custom squarespace

portfolio or service

creative entrepreneurs

1-2 months

$5,000 - $12,000

Within a set timeline, we dive deep with you to get to the heart of your brand’s narrative, ambitions, and visual style. From there, we meticulously design a custom Squarespace website that brings your services, portfolio, or content to life in a visually stunning and intuitive way. Our custom approach means that every facet of your site, from its layout to its typography, is thoughtfully designed to engage your audience and strengthen your brand’s online presence.

more info ↗

What it might include:

  • Up to 10 website pages, custom designed and developed on Squarespace
  • Video tutorials on how to use and update your site
  • Post-launch support
  • Custom Blog or Portfolio setup

Requirements:

  • professional brand identity and brand guidelines (if you are not working with us on branding)
  • professional photography
  • finalized website copy
  • availability for feedback and occasional meetings
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We love a good FAQ section. Here is everything (else) you wanted to know about working with us —

Will I be able to update my content or add new pages?

Why "big" and "little" packages?

What is the difference between a "big" and "little" shopify site?

Do you add products?

Why don’t you offer a "big and little" version of Squarespace?

Do you offer payment plans?

How do I book?

Do we need to have a call if I already know what service I want to book?

Can we still work with you on a web project if we don't have full branding? Can you work with just a logo or DIY branding?

How quickly can we get started?

Yes! I design and develop sites in a sustainable and modular way, so that components and sections that I’ve built and customized can be utilized and recycled across the site as many times as you need them.

This is an intentional move away from the overly custom (read: expensive, difficult to execute and maintain), unsustainable sites that required a developer on retainer ($$$) to make changes. It also allows more custom solutions to be financially accessible to smaller brands and startups.

You will never have to re-hire me or another developer to create a new page unless you require a new feature or app integration, or if you needed a major redesign. 

We love creative naming and have had some fun names for our offerings in the past, but ultimately we appreciate calling it like it is.

Big = custom deliverables, length of engagement, and price.

Little = fixed deliverables, length of engagement, and price.

Big packages are best suited to brands who are established in the marketplace, seeing consistent growth YoY, and have a very clear understanding of their product and audience.

Little packages are excellent starting points for brands who are just launching, have limited access to funding, or are small businesses/solopreneurs.

Many other studios and designers will tell you that launching with a highly custom brand and website is the only way to make an impact and we don't subscribe to that view at all. We like to champion launching with the MVP (minimum viable product) and iterating on that as you gain feedback and information from your customers. Thus, our client relationships tend to be over the long haul rather than one-and-done scenarios.

Big is a custom site. It doesn't have anything to do with page numbers (although a big site might require more pages), but rather the detail and depth of work. Here is where we strip our theme down to the studs and build everything up from scratch. We look at every corner of the site, every user experience. If you can dream it, we can do it (within the bounds of what's possible on the internet, of course).

A little Shopify site is considered semi-custom. We can still create some custom sections and functionalities, but there are going to be some universal features of the site such as the cart and filters that are more standardized and don't get that high touch. The bottom line here is being more intentional about where we apply customization to really move the needle on brand differentiation and user experience.

The short answer is no. We will set up your collections, product tags, and categories, along with one backend product to get you started. It will be up to you (or someone on your team) to duplicate or import your products and take the time to learn how your product ecosystem works.

Squarespace is more limited in customization capabilities than Shopify, so there is somewhat of an upper limit of what we can build on Squarespace. That doesn't mean that we can't create some beautiful Squarespace sites, it just means that our toolbox for Squarespace is a little leaner and therefore we need to approach those projects as a custom quote depending on what is needed.

Yes. We provide a payment link that allows you to select monthly installments, depending on how long your project is.

If you want a longer payment plan (6-12 months), we also offer Shop Pay installments with 0% interest. This option is run by Affirm and depends on a soft credit check, so we have no control over what payment terms are offered.

Once you have an understanding of our process and offerings, please use our contact form to submit an inquiry. If your project seems like it will be a good fit, we will send you a link to our calendar to book an intro call.

If you decide to move forward, here's what happens next:

If you are selecting a 'little' package, we will send you a link to the booking page for that service where you will be able to sign our project contract and complete your payment. We only have a limited number of these spots each month, and they do book quickly, so we encourage clients to plan ahead.

If you would like to book a 'big' package, we will create a custom proposal page for you that is password-protected right here on our Shopify site! You will be able to sign our contract and set up your payment plan right from that page.

We don't run our intro calls like sales calls, because all of our pricing and info is already on our website. In other words - we don't engage in value-based pricing and we're not going to check how deep your pockets are to see how much we can get away with charging.

It's more of a chance for you to ask questions, for us to get to know each other, and a general vibe check.

The short answer is no.

A lot of folks underestimate the power of branding in building a sophisticated website. A logo isn't even the most important element in web design - color combinations, typography curation, graphic elements, scale, these are all visual ingredients that go into creating a great website and should be part of a solid brand identity.

Quite frankly, spending thousands of dollars on a website without having a brand identity in place first would be throwing money down the drain. We don't want to see you do that.

If you do not have branding (or you DIY'ed your branding, or someone on Fiverr did it, or it's 10 years old...) we recommend starting with any of our brand identity offerings.

I typically book out 2-4 months, depending on the time of year. If we've already chatted I will have given you an indication of my current availability, but keep in mind that I do operate on a first-come, first-serve basis in order to be fair.